Elevate your daily routine

In Sanskrit, Prāna represents the energy flowing through all living things, fueling our mind, body, and spirit. Embracing Prāna is about harnessing this natural vitality to find balance, wellness, and inner peace. 🌱✨
Let us help you nurture the flow of Prāna in your life through our self-care products because we are all connected!

Why ?

Hi, I'm Priar
A packaging engineer turned makeup artist… turned founder.

I spent 12 years behind the scenes in beauty developing packaging for global brands like Unilever, then Huda Beauty.
But behind the job title, I was struggling with adult acne and finding makeup that actually worked for my brown skin.

So in 2015, I started sharing my journey online.
The trial. The errors. The healing.
And suddenly… people related.

That’s when I realized , this was bigger than a job.
So I left corporate and chose passion.

Today, I’m a full-time content creator, professional makeup artist, and founder of Prāna.
I combined my engineering brain and artist’s eye to create handcrafted, cruelty-free makeup brushes designed to blend seamlessly, waste less product, and give you that effortless pro finish.

Premium. Multi-use. Made for real skin.
Because beauty should feel like self-care every single day.

Who is this for?

At Prāna we believe beauty knows no bounds, and our goal was to craft professional-grade products that are user-friendly, cruelty-free, clean and sustainable for everyone no matter your age, gender or skill level.